CCID Webinar: Standing Out in the Digital Marketing World: The Power of Storytelling for Student Recruitment- LEVEL ONE
Wednesday, December 2, 2020 (2:00 PM - 3:30 PM)
Major marketers agree, storytelling is the center of all good marketing strategies. But why, and most importantly how, do we apply the art of storytelling to our current campus marketing? You may already have a strong brand, but due to changing times and the hurdles we face, how are we reaching and drawing in students?
Join us as Kim Weitkamp, from Profitable Story, takes us on a journey into the art of applied storytelling in marketing. Her clients include organizations and businesses like Feeding America, Purina, CASA, The School Nutrition Association, Duke Energy and others.
This 90-minute intense workshop will give participants insight and applicable tools on why and how to use their campus/student stories to overcome current and future recruiting challenges. Learn how to grow your student base using story marketing that is already available to you. You will learn about The Science of Story, an interesting look into why stories are powerful, and come away with easy steps to integrate storytelling into your recruitment activities.